I just saw that too. They had made some Cruiser a couple of years ago -one handmade and one factory welded both in limited quantities. Looks like a good price with the list of components.
A few months ago, I put my name on the waiting list. This week I received an email that they are ready for shipping, so I paid up. Should be here in 7-10 days! Can't wait!. I'll post some pics when I get it.
BTW - These cruisers go on sale to the general public tomorrow June 5th through the website.
Checkout the Latest News section for pictures of the 2010 model. Looks like it's gonna have a flip flop hub. http://www.skullskates.com
Too bad they didn't go with disc brakes might as well put bare metal rims on it instead of black ano that won't last long with rim brakes, otherwise really nice bike.