Holiday Stationstore branded bikes

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How weird, I have been looking around on the web looking for any information on bikes sold at the Holiday gas stations or any info these stations. We had one in Charles City Iowa that had the sixties Holiday franchise building design which was sort of wedge shaped, the tallest point of the building to the front.
Ours sold sporting goods as well as gasoline, in fact my first baseball glove was from the Holiday station. I have one Holiday mens cantilever frame with faded labels and would enjoy to see more information on these bikes/stations. Cheers.
 
Gashuffy, interesting to read what you say there.
Lightfoot, thanks for the link. It had a different badge to my pictures, so that throws up another question!

Does anyone know about 'J+R Willy' from my picture?
 
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