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Now that is funny.
Can't wait to find one with it still mounted backwards and the "technician" removes the sticker and places it on his version of the front
 
Now all they need is a "Please use a Pedal Wrench" on the pedals so they can get them more than finger tight.
Hopefully they pull that sticker off before selling ..it's embarrassing to have to label the front of any bike except maybe a swingbike.
 
A century of cycling? Kent was around in 1915?
From Wikipedia:
Kent is a family-owned company dating back to the early 1900s when the current President's grandfather immigrated to the United States and got a job working for the owner of a bike shop in New York. During the process of restoring old bike frames, a love for cycling was born, and in 1909, he opened his own bike shop on the Lower East Side of the city. This small bike shop led to a larger store in New Jersey where the current President's father started his own company called Philkam Cycle in 1947. Philkam supplied bikes and parts to stores all over the Eastern United States. Philkam Cycle changed its name in 1958 to Kent International. The Company is the 2nd largest supplier to the Mass Market USA and has recently developed a rapidly expanding IBD business by "leveraging their extreme buying power" which they claim allows bike shops to offer "much better value than before". They are the owners of WeeRide which is marketed as a "very innovative" line of bike accessories

So, I guess they've been in the bike biz for about 116 years? Pretty humble beginnings, but i bet more pride was taken in their mom-n-pop LBS in 1909 than they do in their current offerings...
 
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