Pick is pretty close on the money as I found a lot of newspaper ads with the slogan "Now I use Luckies only" appearing on Feb 23, 1932 and then found that the slogan was registered as a copyright by Lucky Strike on Oct 15, 1931. So this photo could quite possibly be from 1931/32. Hollywood star Sue Carol was the person that they used to promote this slogan!!Thanks Pick for your input. I was thinking about the same thing, Depression era. I know the house in the background is around 1915.
Any one else on the sign?