Great price compared to what people are asking on Ebay and Craigslist. Get it! 8)
Every year since 1999 New Belgium has given away bikes to charity auctions, liquor stores, etc. In 2009 you could sign up on their website to win one, or you could possibly win one through other avenues. You can't order one directly through New Belgium, only win one or buy from someone else who has won. You can see pics of all the Fat Tire bikes on my New Belgium Cruisers page.